What Retirees Want: A Holistic View of Life’s Third Age with Dr. Ken Dychtwald

Thanks to extraordinary medical, demographic, and economic shifts, most of us will live unprecedentedly long lives. Consequently, the world is witnessing a powerful new version of retirement—the Third Age—driven by the power and needs of the massive Baby Boomer generation. Consumers over 50 now account for more than half of all spending and control more than 70% of the country’s net worth.

How will work, family, health, leisure, money, success, purpose, and retirement be transformed in the years ahead to accommodate two billion people over the age of 60 worldwide?

In this program, you’ll discover how individuals and businesses can best prepare to thrive in a new era—where the needs and demands of third agers will set the lifestyle, health, social, marketplace, and political priorities of generations to come.

All the details of our upcoming call are below:

Date: Tuesday, July 28, 2020

Time: 12:00 noon Eastern (9:00 am Pacific, 10 AM Mountain, 11 AM Central, and 6 AM Hawaiian)

Topic: What Retirees Want: A Holistic View of Life’s Third Age

Speaker: Ken Dychtwald, Ph.D., a pioneer in the aging field and a gerontologist, psychologist educator, lecturer, consultant, entrepreneur, and expert on aging-related issues

About Ken Dychtwald 

Over the past 40+ years, Dr. Ken Dychtwald has emerged as North America’s foremost visionary and original thinker regarding the lifestyle, marketing, health care, economic, and workforce implications of the age wave.

Ken is a psychologist, gerontologist, and best-selling author of 17 books on aging-related issues, including his latest book with Robert Morison, What Retirees Want: A Holistic View of Life’s Third Age. He was the executive producer and host of the highly-rated/acclaimed 2007 PBS documentary, The Boomer Century: 1946-2046, which aired over 2,000 times on PBS stations nationwide.

Since 1986, Ken has been the Founder and CEO of Age Wave, a firm created to guide companies and government groups in product/service development for boomers and mature adults. His client list has included over half the Fortune 500 companies. Ken has twice received the distinguished American Society on Aging Award for outstanding national leadership, and American Demographics honored him as the single most influential marketer to baby boomers over the past quarter-century. Ken and his wife, Maddy, recently received the Esalen Prize for their outstanding contributions to advancing the human potential of aging men and women worldwide. In 2018 he was awarded the Inspire Award from the International Council on Active Aging for his exceptional and lasting contributions to the active-aging industry and for his efforts to make a difference in the lives of older adults globally.

Catch the replay here.

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Cynthia Battagli - April 11, 2021

Dr.Ken can you talk and/or write more about single people aging.
I am a single (most of my life) have no children and still am still working at 69 year young (that feels old sometimes ) woman.
I don’t have family near me, I have to work as I have always been a self-employed small business owner do no pension. I do now feel like I would like to stop working at least full time.
I feel I don’t have much to look forward to, I also feel like you talk about that I don’t know how to have fun again.
Being single adds another dimension to growing older.
I’ll keep digging deeper to see if I can grab something you have to say about single people in their third age.

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Dorian Mintzer - April 14, 2021

Cynthia–I would also recommend a Book by Dr. Sara Zeff Geber. It’s called Essentail Retirement Planning for Solo Agers. Another book good for solo agers is by Joy Loverde and is called Who Will Take Care of Me When I’m Old. I actually interviewed each of these women and would be happy to send you the links from the recordings, if you’d like to listen to the interviews. Let me know: dorian@dorianmintzer.com.

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