How to Brand Yourself in a Changed World with Dorian Mintzer and Wendy Marx


Author, speaker, reinvention coach, and branding expert Wendy Marx will describe how to brand yourself in a changed world. The world has changed, and you need to also -whether you want to work part-time, volunteer, or start a new career. Marx will explain how you can take advantage of this unprecedented opportunity to show your value and how you can help.

In this program, you will discover:

  • The 5 key personal branding strategies
  • How to become a director of your life, not a passive onlooker
  • Other tips to engage people, find more meaning and purpose
  • Insights from her book Thriving at 50+: The 7 Principles to Reinvent and Rebrand Yourself

About Wendy Marx:

Wendy Marx is a marketing and branding authority sought after for her ability to turn virtually unknown people into brands of distinction. As founder and president of Thriving at 50+, her proprietary coaching program is designed to help Baby Boomers discover their point of differentiation, then rebrand and retool themselves toward a more rewarding “Second Act.” Drawing on Wendy's over 30 year's experience in marketing, journalism, public relations, and counseling- her programs provide a unique mix of marketing and PR savvy blended with psychological wisdom. She will take you from a stage of uncertainty to assuredness, confidence, and success.

Wendy holds an MSW, MS in journalism and an MBA in marketing. Her articles have appeared in Fast CompanyInc.,, Advertising AgeThe New York Times, and others. She is the author of Thriving at 50+: The 7 Principles to Rebrand and Reinvent Yourself.

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Conscious Aging: Seven Keys to Awakening with Purpose and Joy as You Age with Dorian Mintzer and David Chernikoff

When wisely understood, the change inherent in the aging process becomes stepping-stones to actualizing our best human qualities. In this program, David Chernikoff will distill lessons from across contemplative traditions to invite listeners to embrace seven essential elements of conscious living.

These elements culminate in wise elderhood–a state celebrated by indigenous cultures worldwide yet largely unacknowledged in contemporary Western society. For those of us who aspire to live fully and to love well as we age, Life, this program will help empower you to thrive personally and to contribute with ever greater clarity and purpose.

In this episode, you'll discover how to:

  • Embrace the mystery
  • Choose a vision
  • Cultivate intuitive wisdom
  • Commit to inner work
  • Suffer effectively
  • Serve from the heart
  • Celebrate the journey

About David Chernikoff:

David Chernikoff is a meditation teacher, spiritual counselor, and life coach who taught psychology and meditation at Naropa University for many years. In the early 1980s, he worked at Ram Dass's Hanuman Foundation Dying Center in Santa Fe, New Mexico, and then became the director of Mesilla Valley Hospice in Las Cruces, N.M. He later spent three years in Nepal doing public health development work for the Seva Foundation and studying with Tibetan Buddhist teachers.

After returning to the U.S., he became the education and training director for the Spiritual Eldering Institute, now called Sage-ing International. He taught conscious aging programs throughout the U.S., Canada, and Ireland in that role. David is currently one of the guiding teachers of the Insight Meditation Community of Colorado and has a private practice in Boulder. He is the author of Life, Part Two: Seven Keys to Awakening with Purpose and Joy as You Age.

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Never Too Old To Get Rich with Dorian Mintzer and Kerry Hannon

Studies have shown that the highest success rates in entrepreneurship come from founders in middle age and beyond. It's a global movement. Says Paul Irving, chairman of the Milken Institute's Center for the Future of Aging: “We are just beginning to see the economic power of older adults– and the wisdom and experience that they bring to the workforce as entrepreneurs.”

Kerry Hannon provides action steps, insights, and resources from her new book, Never Too Old to Get Rich: Starting a Business at Mid-Life. She will discuss the rewards and challenges for those starting businesses, from their passion and hobbies to senior-junior partnerships, start-ups by social entrepreneurs, and women-led ventures.

In this program, you'll discover:

  • What factors motivate someone to start a business mid-life?
  • How someone prepares to launch their own business
  • Risks of starting a business in retirement
  • Joys of being an older entrepreneur
  • Eight tips on how to become a successful entrepreneur in mid-life.

About Kerry Hannon:

Kerry Hannon is a leading authority and strategist on career transitions, entrepreneurship, personal finance, and retirement. She is a frequent TV and radio commentator and sought-after keynote speaker at conferences.

Kerry is the best-selling and award-winning author of 14 books, including Never Too Old to Get Rich: The Entrepreneur's Guide to Starting a Business Mid-Life and In Control at 50+: How to Succeed in The New World of Work.

She has spent three decades covering all aspects of careers, business, and personal finance as a columnist, editor, and writer for the nation's leading media companies. She is a workplace futurist and senior columnist for Yahoo Finance.

Kerry is a National Press Foundation Fellow, a Fellow of the Columbia Journalism School, and the Robert N. Butler Columbia Aging Center's Age Boom Academy. She is a former Metlife Foundation and New America Media Fellow on Aging. She has testified before Congress about the importance of older workers.

Kerry received a bachelor's degree from Duke University, where she is an editorial board member. Kerry lives in Washington, D.C., with her husband, documentary producer, and editor Cliff Hackel, and her Labrador Retriever, Zena.

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Age & Retirement: Some Game Changers with Dorian Mintzer and Helen Dennis

The longevity revolution and concept of having an encore life are here. This Revolutionize Retirement conversation will focus on four game changers happening “on the ground.” Separately and collectively, they are influencing the age and retirement experience: The Village movement, encore careers, technology, and a response to retiring career women. Join us for an informative, lively, and “fun” conversation.

In this program, you'll discover:

  • We are in a new life stage, but we can't decide on its name
  • How this new life stage affects men and women
  • What are some game changers — The Village movement, encore careers and technology?
  • What is Project Renewment and why now?

About Helen Dennis:

Helen Dennis is a nationally recognized leader on issues of aging, employment, and retirement. She has received numerous awards for her teaching at the Davis School at USC's Andrus Gerontology Center and for her contributions to the field of aging, the community, and literary arts. Editor of two books, author of over 50 articles, frequent speaker, and weekly columnist on Successful Aging for the Los Angeles Newspaper Group, reaching 1.3 million readers, she has assisted over 10,000 employees to prepare for the non-financial aspects of their retirement.

In her volunteer life, Helen has served as president of five nonprofit organizations and continues to serve on several boards. Fully engaged in the field of aging, she was a delegate to the 2005 White House Conference on Aging and has extensive experience with the media. She is co-author of the Los Angeles Times bestseller, Project Renewment: The First Retirement Model for Career Women.

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Redefining Retirement: What’s Your Encore? with Larry Jacobson

Why is it important to have a non-financial plan for your retirement? Almost everyone has some sort of financial plan because that’s what we see on TV and billboards—Do you have enough money to retire? For those who do, that’s not the only important question. What you do with your time and how you find a new social network, purpose, and fulfillment are also of critical importance to a happy retirement.

In this program, you'll discover:

  • 9 areas that need to be addressed in order for a smooth transition from a career to retirement.
  • 8 key categories to a full and balanced retirement

Note: This is an audio-only interview.

Date: Tuesday, March 28, 2023

Time: 12:00 noon Eastern (9:00 AM Pacific, 10 AM Mountain, 11 AM Central, and 6 AM Hawaiian)

Topic: Redefining Retirement: What's Your Encore?

Speaker: Larry Jacobson, a Retirement and Entrepreneur Coach and author

About Larry Jacobson Larry-Jacobson Redefining Retirement: What's Your Encore? with Larry Jacobson

“Retirement is not the end, but rather the opportunity for a new beginning,” says Larry Jacobson, a leading authority on non-fiscal retirement planning. Jacobson uses his successful experience from his own business career, retiring from the corporate world, and from achieving his personal dreams, as a proven model for his coaching. His experience has attracted coaching clients from all walks of life including entrepreneurs, CEO's, doctors, attorneys, teachers, and public figures.

Jacobson believes retirement is not a time to stop growing, and he coaches clients to discover untapped passions. He then combines these passions with their past knowledge and experience to build a plan of action for a retirement of fulfillment and purpose. Jacobson is also known for his coaching in Leadership, entrepreneurship, and public speaking.

Successfully transitioning from CEO to sailor, Jacobson achieved his lifelong dream of sailing around the world. After that accomplishment, he transformed himself into a six-time literary award-winning author and motivational speaker. Now Buoy Coaching & Training focuses on coaching programs that rethink and redefine retirement. The groundbreaking program, Sail Into Retirement, which combines home study and personal coaching feedback, has quickly achieved notoriety in the field.

A California native, circumnavigator and adventurer, Jacobson has over 50,000 blue water miles under his keel. His books include the six-time award-winning memoir of his six-year circumnavigation, The Boy Behind the Gate, and his recent Let's Go! — a children's version of his journey around the world. He also recently published Navigating Entrepreneurship, in which he shares solutions and practical steps to success in an online video training course. Larry lives in the San Francisco Bay Area.

Listen to the call here.