Hacking Longevity with Lori Bitter

Based on foundational research in 2018 with the Silent Generation, Baby Boomers and Gen X, Lori Bitter wanted to understand if people are embracing the idea of a 100-year life and if they are, what they are doing to get there. It was a massive project – focus groups, national survey of 3000+ respondents, and personal interviews on new research platform. In her research, she uncovered key motivational differences between the generations.

She just launched her 2019 study looking at five key shifts that emerged from the 2018 work, and she will be sharing these in this month’s program:

  • Caregiving
  • Grandparenting
  • Aging Single
  • Career Encoring
  • Change of Living Situation

All the details of our upcoming call are below:

Date: Tuesday, August 27, 2019
Time: 12:00 noon Eastern (9:00 am Pacific, 10 AM Mountain, 11 am Central, and 6 AM Hawaiian)
Topic: Hacking Longevity: How 3 Generations Over 50 are Thinking About a 100-Year Life
Speaker: Lori K. Bitter, a seasoned trend analyst in the field of aging who provides strategic consulting, research and development for companies seeking to engage with mature consumers

About Lori Bitter

Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at The Business of Aging. Her recent research, Hacking Longevity, sponsored by AARP and Proctor & Gamble, has just launched its second study on key life shifts in later life. Lori was named a Next Avenue Influencer in Aging. Her book, The Grandparent Economy, is a National Mature Media Award winner. She serves as co-producer of What’s Next Boomer Business Summit and The Silicon Valley Boomer Venture Summit. Lori has more than 30 years of advertising, public relations and strategic planning experience. She serves on the advisory board of several start-ups and nonprofits.

A sought-after speaker, Lori has presented research, trends and analysis about mature consumers and the opportunity of the longevity marketplace to more than 200 conferences and events in the United States, the United Kingdom and Europe. She has been featured in Forbes and Entrepreneur’s 100 to Watch and appeared on CNBC.

Purpose and a Paycheck with Chris Farrell

Purpose and a Paycheck is the title of Chris Farrell’s latest book (published earlier this year by HarperCollins Leadership). The book focuses on entrepreneurship, innovation and work in the second half of life. Growing numbers of experienced adults are starting their own business and working well into the traditional retirement years. An impressive body of scholarly research strongly suggests that given the opportunity, people in the second half of life can be as creative, innovative, and entrepreneurial as their younger peers, if not more so.

Tapping into the talents of experienced workers and breaking down the barriers of age discrimination holds the promise of boosting the economy’s dynamism and household incomes.

In this program, you’ll discover:

  • The impact on the economy if more people continue working rather than retire
  • Why more people are working well into the traditional retirement years
  • The kind of jobs people are getting in their 60s and 70s
  • How to find a job in the second half of life

All the details of our upcoming call are below:

Date: Tuesday, July 23, 2019
Time: 12:00 noon Eastern (9:00 am Pacific, 10 AM Mountain, 11 am Central, and 6 AM Hawaiian)
Topic: Purpose and a Paycheck
Speaker: Chris Farrell, author, senior economics contributor for Marketplace and columnist for PBS Next Avenue and Star Tribune

About Chris Farrell

Chris Farrell is senior economics contributor at Marketplace, American Public Media’s nationally syndicated public radio business and economic programs. He is economics commentator for Minnesota Public Radio and host of its series, Conversations on the Creative Economy. An award-winning journalist, Chris is a columnist for Next Avenue and the Star Tribune. He has written for Bloomberg Businessweek, New York Times, Kiplinger’s and other publications. His most recent book is Purpose and a Paycheck (HarperCollins Leadership).

Never Too Old To Get Rich with Kerry Hannon

Studies have shown that the highest success rates in entrepreneurship come from founders in middle age and beyond. It’s a global movement. Says Paul Irving, chairman of the Milken Institute’s Center for the Future of Aging: “We are just beginning to see the economic power of older adults– and the wisdom and experience that they bring to the workforce as entrepreneurs.”

Kerry Hannon provides action steps, insights, and resources from her new book, Never Too Old to Get Rich: Starting a Business at Mid-Life. She will discuss the rewards and challenges for those starting businesses from their passion and hobbies to senior-junior partnerships to start-ups by social entrepreneurs and women-led ventures.

In this program, you’ll discover:

  • What factors motivate someone to start a business mid-life
  • How someone prepares to launch his or her own business
  • Risks of starting a business in retirement
  • Joys of being an older entrepreneur
  • 8 tips on how to become a successful entrepreneur in midlife

All the details of our upcoming call are below:

Date: Tuesday, June 25, 2019
Time: 12:00 noon Eastern (9:00 am Pacific, 10 AM Mountain, 11 am Central, and 6 AM Hawaiian)
Topic:  Never Too Old To Get Rich
Speaker:  Kerry Hannon, nationally recognized expert and strategist on career transitions, personal finances, and retirement

About Kerry Hannon

Kerry Hannon is a leading authority and strategist on career transitions, entrepreneurship, personal finance, and retirement. She is a frequent TV and radio commentator and is a sought-after keynote speaker at conferences. Kerry is the best-selling and award-winning author of 13 books, including her latest book, Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life.

She has spent three decades covering all aspects of careers, business, and personal finance as a columnist, editor, and writer for the nation’s leading media companies. She is currently a columnist and regular contributor to The New York Times, AARP’s Work and Jobs Expert and Great Jobs columnist, contributing editor and Second Verse columnist at Forbes, and the PBS website NextAvenue.org expert and columnist on entrepreneurship, personal finance, wealth management and careers for boomer women.

Kerry is a National Press Foundation Fellow, a Fellow of the Columbia Journalism School and the Robert N. Butler Columbia Aging Center’s Age Boom Academy. She is a former Metlife Foundation and New America Media Fellow on Aging. She has testified before Congress about the importance of older workers.

Kerry received a bachelor’s degree from Duke University, where she is currently a member of an editorial board. Kerry lives in Washington, D.C., with her husband, documentary producer and editor Cliff Hackel, and her Labrador Retriever, Zena.

For the replay of this call, click here.

Don’t Retire, REWIRE! with Jeri Sedlar

Retirement used to mean the end of work, a secure self- identity, a life of leisure and the inevitable onset of old age. Retirement expert, Jeri Sedlar will present a new retirement model – rewirement – and discuss the 5 step rewiring process from her highly acclaimed book, Don’t Retire, REWIRE! Working with pre- and post-retirees, Sedlar discovered the pain, pleasure, pitfalls, and possibilities associated with planning and living in retirement, plus the lifelines needed for continuous engagement throughout life.

In this program, you’ll discover:

  • How to identify your drivers or personal motivators and how they impact your future
  • The dynamics of creating a rewired life portfolio
  • The health benefits of rewiring

Date: Tuesday, May 28, 2019

Time: 12:00 noon Eastern (9:00 am Pacific, 10 AM Mountain, 11 am Central, and 6 AM Hawaiian)

Cost: Free of charge

About Jeri Sedlar

Jeri Sedlar is an internationally recognized author, speaker, and lecturer on the topic of retirement. She is the co-author of the highly acclaimed book, DON’T RETIRE, REWIRE! 5 Steps To Fulfilling Work That Fuels Your Passion, Suits Your Personality and Fills Your Pocket and ON TARGET: Enhance Your Life and Ensure Your Success.

For more than 20 years, Jeri has been actively researching individuals and organizations on the pleasure, pain, and possibilities associated with an aging society. Her findings led to the creation of the five-step Rewiring© process, which focuses on finding new purpose, new passions, new play and new work possibilities that promote healthy, fun and fulfilling futures.

Her belief is that life planning done in conjunction with financial planning allows individuals to leverage their personal and professional assets to the fullest. She has emerged as one of the country’s leading thought – leaders on “the new way to do retirement,” or as she calls it rewirement©.

Jeri has served as Senior Advisor to The Conference Board on the Mature Workforce, and as a Judge for the AARP Best Employers Award for Workers 50+. She was a Delegate to the White House Conference on Aging and is currently on the AARP Executive Council of New York.

Her passion is the non-profit sector and its related challenges, and she serves on many boards. A graduate of Michigan State, she resides in New York City with her husband.

Click here to listen to the replay.

We’ll Get By With a Little Help From Our Friends with Joy Loverde

For those who have no support system in place, the thought of aging without help can be a frightening, isolating prospect. Whether you have friends and family ready and able to help you or not, growing old does not have to be an inevitable decline into helplessness. It is possible to maintain a good quality of life in your later years, but having a plan is essential. You’ll be empowered to make proactive plans for your own lives rather than entrusting decisions to family and community.

In this program, you’ll discover:

  • Advice on the tough medical, financial, and housing decisions to come
  • Real solutions to create a support network
  • Questions about aging solo readers don’t know to ask
  • Guidance on new products, services, technology, and resources

Date: Tuesday, April 23, 2019

Time: 12:00 noon Eastern (9:00 am Pacific, 10 AM Mountain, 11 am Central, and 6 AM Hawaiian)

Cost: Free of charge

About Joy Loverde

Joy Loverde has a reputation for being a path carver and a visionary when it comes to active aging. She is the author of the best-seller, The Complete Eldercare Planner and Who Will Take Care of Me When I’m Old?

Joy is an expert media source, product spokesperson, keynote speaker, and mature-market consultant. She is frequently in the news… you may have seen her on the Today Show or read about her in the Wall Street Journal.

Today, Joy is looking forward to sharing strategies on cultivating trusting and long-lasting friendships as we anticipate the need to rely more on each other as we grow older.

Click here to listen to the replay.